We are in business to feed our need to create, and our desire to make people happy. To us, its a lot different than just taking a blank and gluing some components on it and calling yourself a rod company. We design, build specifications, make drawings in CAD, build prototypes, fish prototypes, and then go to market. That is a different level of expertise than fly rod builders that just assemble and have a strong social media campaign. With 20 years in the business of making fly rods, we are not just a custom fly rod maker, we are also a fly rod manufacturer. Quality in the product starts with the relationship we have with our suppliers.

With this understanding of materials as a resource, it is important that our customer know that quality of workmanship on the rod is only part of the equation. His experience has also lead him to running tool shops and experimenting with 3D printing, and laser cutting and engraving. JP has multiple patents for product design and applications. A Senior Manager and materials specialist in the electronics industry that started as a thermal specialist and has traveled the world solving problems and helping customers.

The background of JP Ross, comes from JP himself.

“When a company talks about quality, what does it really mean?”

Zero limits fly rods